Questions we hear before a launch review

No, to all four. LaunchPush is a B2B marketing agency for product launches and go-to-market pushes — nothing more exotic than that. "Launch" in our name refers to go-to-market moments: a product launch, a feature launch, a market expansion push. "Push" refers to the coordinated channel momentum around that moment — channel choreography, not a push notification product. The .pro in our domain is simply branding, not a claim of professional certification or software functionality.

We are not a SaaS platform, not an AI-income or "get rich with AI" course, and not a robotics or hardware company. We do use generative AI internally — for AI research briefs, AI copy development drafts and AI variant testing — but every AI-assisted launch draft goes through a human publish gate before it reaches a client or an audience. We do not sell that AI tooling as a product, and we do not offer courses teaching others to use it.

Finally, we do not guarantee viral reach or a specific return on investment for any launch. No marketing studio can responsibly promise virality or a fixed ROI — audience behaviour, platform algorithms and category conditions all move independently of any single campaign. What we do promise is a rigorously planned, choreographed launch and an honest read on results afterward.

It depends on scope. A single day-zero playbook starts around CAD 2,600, while a full brief-to-launch arc covering discovery, messaging, launch creative systems and channel choreography typically runs from CAD 18,000 upward depending on the number of channels and the length of the runway. See the services page for indicative ranges on each component, and treat a launch review call as the fastest way to a real number for your specific launch.

AI marketing tools do a meaningful share of the first-pass work: research synthesis, AI audience insights from public review and forum data, draft copy variants, and AI analytics on early campaign data. None of that output is client-ready as delivered. A senior strategist edits, cuts, rewrites or discards AI drafts before anything ships — that human-in-the-loop AI step is not optional, and it is why we can stand behind the language and claims in a launch campaign.

For a full brief-to-launch arc, we generally recommend at least eight to twelve weeks from a locked brief to launch day, to allow discovery, a messaging system, a launch creative system and at least one war-room rehearsal without compressing quality. Shorter runways are possible for narrower services, like a standalone day-zero playbook, which can sometimes be turned around in two to three weeks. We will tell you plainly during a launch review if a timeline looks too tight to do well.

Most of our client base is Canadian, concentrated in Toronto and Vancouver, but we regularly support market expansion pushes into the wider North American market, and we can work with teams based outside Canada whose target audience sits in the Canadian market. Discovery and audience research adjust accordingly — a go-to-market push aimed at Canadian buyers is planned differently than one aimed primarily at a U.S. audience.

It happens, and the day-zero playbook is partly built for that scenario: it includes go/no-go criteria and contingency options for the more common failure points, such as a channel underperforming or a competitor announcement landing the same week. Post-launch, the learning loop is where we document honestly what worked and what did not, rather than reframing a soft result as a hidden win. Marketing carries real uncertainty, and we would rather set that expectation early than manage it after the fact.

Yes. A number of our engagements are scoped narrowly — a day-zero playbook, channel choreography, or war-room support — specifically because a client already has strategy and creative direction handled in-house or by another agency and wants a launch specialist layered on top for the window that matters most. Field-deck alignment with an existing team is part of that scope, not an afterthought.