Terms of Service

1. Acceptance of these terms

These Terms of Service ("Terms") govern your use of the launchpush.pro website and, together with a signed statement of work or proposal, the engagement of LaunchPush Inc. ("LaunchPush," "we," "us" or "our") for marketing strategy, creative direction, campaign planning and related go-to-market services. By accessing this website or engaging our services, you agree to be bound by these Terms. If you do not agree, please discontinue use of the website and do not engage our services.

2. About LaunchPush

LaunchPush Inc. is a marketing agency incorporated in Canada and headquartered at 225 Carlaw Avenue, Suite 200, Toronto, ON M4M 2S1, Canada (Business Number 847291563 RC0001). We provide launch strategy and go-to-market discovery, positioning and messaging systems, launch creative systems, channel choreography, day-zero playbooks and war-room support, and post-launch measurement and learning loops, along with ongoing marketing retainer support between launches. LaunchPush is a marketing services business. We are not a software-as-a-service provider, a course or training product, a financial advisory firm, or a robotics or hardware company, and nothing on this website should be interpreted as an offer of any of those.

3. Use of this website

You may browse this website and use the contact form for legitimate enquiries about our services. You agree not to: use automated means to scrape or extract content from this site beyond normal search-engine indexing; submit false, misleading or malicious content through our contact form, including attempts to inject code or exploit the honeypot field present in our form for spam-prevention purposes; attempt to gain unauthorized access to any part of the site or underlying infrastructure; or use the site for any unlawful purpose. We reserve the right to block access from any source we reasonably believe is misusing the site.

4. Nature of marketing services — no guarantees

Marketing, launch strategy and go-to-market planning involve inherent uncertainty. By engaging LaunchPush, you acknowledge and agree that:

• We do not guarantee any specific level of sales, revenue, follower growth, engagement, media coverage, traffic or return on investment ("ROI") resulting from any campaign, launch or service.
• We do not guarantee that any content, campaign or channel activity will achieve viral distribution or any particular reach.
• Any metrics, benchmarks, ranges or figures referenced on this website, in proposals, or in reporting are illustrative planning estimates unless explicitly and individually confirmed in a signed statement of work as a specific contractual deliverable, which is rare and would be called out explicitly if it occurred.
• External factors outside our control — including platform algorithm changes, advertising cost fluctuations, competitor activity, seasonality, creative fatigue, economic conditions and audience behaviour — materially affect outcomes and are not within LaunchPush's ability to guarantee or control.
• Past results referenced in case studies, the work page, or conversation are illustrative of method and are not predictive of results for a new engagement.

5. Use of artificial intelligence in service delivery

LaunchPush uses generative AI tools to assist with research synthesis, first-pass copy drafting, creative variant generation and analytics review as part of delivering services. All AI-assisted output is reviewed, edited and approved by a qualified human strategist before delivery to a client or publication to any channel or audience — a step we refer to internally as the human publish gate. You acknowledge that AI-assisted drafting is part of our standard working method unless a specific engagement agreement states otherwise, and that this does not reduce our responsibility for the final, human-reviewed deliverable.

6. Client engagements and statements of work

Specific services, deliverables, timelines, fees and payment terms for a given engagement are set out in a separate proposal or statement of work signed or otherwise accepted by both parties. These Terms apply to all engagements in addition to, and do not override, any specific terms contained in a signed statement of work, except where a statement of work explicitly states otherwise. In the event of a conflict between these Terms and a signed statement of work, the statement of work governs for that specific engagement.

7. Fees and payment

Fees for services are quoted in Canadian dollars (CAD) unless otherwise agreed, and are set out in each proposal or statement of work. Unless a different schedule is agreed, we typically invoice a deposit prior to commencing discovery, with remaining fees invoiced at defined project milestones or monthly for retainer engagements. Late payment may result in a pause of active work until accounts are brought current. Prices shown on the services page are indicative starting ranges and are not binding quotes; final pricing depends on scope confirmed during a launch review and discovery.

8. Intellectual property

Unless otherwise agreed in a statement of work, upon full payment for a specific deliverable, ownership of final, delivered creative assets, messaging documents and strategy documents transfers to the client for their use in connection with the launch or campaign for which they were created. LaunchPush retains ownership of its underlying methodology, templates, internal frameworks (including our brief-to-launch arc process and day-zero playbook template structure), and any pre-existing intellectual property used in delivering services. We may retain anonymised, non-identifying summaries of engagements for internal reference and, with client permission, for illustrative case studies such as those referenced on our work page.

9. Confidentiality

Both parties agree to keep confidential any non-public business information shared in connection with an engagement, including unreleased product details, launch dates, pricing and strategic plans, and to use such information solely for the purpose of the engagement. This obligation survives the conclusion of an engagement. Where a formal non-disclosure agreement is signed, its terms govern in addition to this section.

10. Limitation of liability

To the maximum extent permitted by applicable law, LaunchPush Inc.'s total liability arising out of or related to any engagement or use of this website shall not exceed the total fees paid by the client for the specific engagement giving rise to the claim in the twelve months preceding the claim. LaunchPush shall not be liable for indirect, incidental, consequential or special damages, including lost profits or lost business opportunities, even if advised of the possibility of such damages. Nothing in these Terms limits liability that cannot lawfully be limited under Ontario or Canadian federal law.

11. Termination

Either party may terminate an ongoing engagement in accordance with the notice period set out in the relevant statement of work, or, where none is specified, with thirty days' written notice. Upon termination, the client remains responsible for fees for work performed and deliverables completed up to the termination date. LaunchPush may suspend or terminate access to services immediately in the event of non-payment or a material breach of these Terms.

12. Lawful use only

LaunchPush provides services only for lawful marketing, branding and go-to-market activity. We reserve the right to decline or discontinue any engagement that we reasonably believe involves unlawful conduct, deceptive marketing practices, or content that violates applicable advertising standards or consumer protection law in Canada or in the client's target market.

13. Disclaimer of professional advice

Services provided by LaunchPush are marketing strategy, creative and campaign services. They do not constitute legal, financial, tax, investment or accounting advice, and clients should seek independent professional advice on those matters as needed. Nothing on this website or in our communications should be construed as financial advice or as an inducement to buy or sell any security or investment.

14. Governing law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-law principles. Any dispute arising under these Terms shall be subject to the exclusive jurisdiction of the courts located in Toronto, Ontario.

15. Changes to these terms

We may update these Terms from time to time to reflect changes in our services or applicable law. The "last updated" date at the top of this page reflects the most recent revision. Continued use of the website after changes are posted constitutes acceptance of the revised Terms; for active client engagements, any material change affecting a signed statement of work will be discussed directly.

16. Contact

Questions about these Terms can be directed to LaunchPush Inc., 225 Carlaw Avenue, Suite 200, Toronto, ON M4M 2S1, Canada, by email at [email protected] or by phone at +1 (416) 628-4731.