Six ways we work a launch, from brief to post-launch learning loop
LaunchPush is a marketing agency built around go-to-market pushes. Every service below can run alone or as part of a full brief-to-launch arc — priced in Canadian dollars, scoped to a real launch date rather than an open-ended retainer.
Fixed-scope launch work, or a marketing retainer
Most product launches need a defined block of work with a start and an end date. Ongoing brand and content direction is available as a marketing retainer once the first push has landed. Either way, AI marketing tools speed up the drafting stages; a senior strategist owns judgment calls, client conversations and anything that reaches an audience.
Launch Strategy & Go-to-Market Discovery
We start with audience research, category mapping and a competitive scan, using AI audience insights to work through review sites, forums and competitor messaging faster than a manual pass allows. A strategist then turns that research into a client brief: who the launch is for, what has to be true for it to work, and where the risk sits — seasonality, a crowded category, a short runway. This stage typically produces a go-to-market plan, a positioning hypothesis and an early T-minus checklist for the weeks ahead. It suits teams with a launch date already on the calendar and teams still deciding whether one is realistic.
From CAD 4,200 per discovery sprint
Positioning, Messaging & Narrative Systems
A launch messaging system is the backbone everything else gets built on: core positioning, proof points, objection handling and a narrative arc that holds together across a landing page, an investor update and a support macro. We use prompt-assisted creative to generate messaging variants quickly, then run AI variant testing against sample audiences before a strategist locks the final language. The result is a documented system, not a one-off tagline — something a sales team, a support team and a paid media buyer can all work from without drifting off-message during launch week.
From CAD 5,600 per messaging system
Launch Creative Systems (Campaign + Asset Architecture)
Rather than a single hero video, we build a launch creative system: a modular set of assets — video, static, copy blocks, email, social — designed to be recombined across a coordinated launch week without looking assembled at the last minute. AI content workflows help produce first-pass variants and layout options at volume; a creative director then applies AI creative direction to select, adapt and finish the work that actually ships. This service pairs closely with channel choreography, since the asset architecture is built to match a specific channel sequence rather than a generic content calendar.
From CAD 7,800 per launch creative system
Channel Choreography (Owned, Earned, Paid)
Channel choreography means sequencing owned, earned and paid activity against the launch date so each channel sets up the next one, rather than all channels firing on the same morning and competing for the same attention. Media planning here includes AI-assisted media notes on pacing, format and likely fatigue points, reviewed by a strategist against real budget and inventory constraints. We are candid about platform limits: organic reach shifts constantly, paid costs move with the category, and no plan can promise a specific outcome — the value is in sequencing and contingency, not in a guaranteed result.
From CAD 3,900 per channel plan
Day-Zero Playbooks & War-Room Support
A day-zero playbook documents exactly who does what in the hours around launch: who publishes first, who monitors support, who has authority to pause a channel if something breaks, and what the go/no-go criteria are. We run at least one rehearsal inside a launch war-room before the real day, and where scope allows, a strategist is reachable during the launch window itself. This service exists because the best plan on paper still needs someone calm making calls in real time — that is a large part of what "when it counts" means to us.
From CAD 2,600 per day-zero playbook
Post-Launch Measurement, Learning Loops & Iteration
Launch week generates a large amount of noisy data fast. We set up AI analytics to flag anomalies and pattern shifts early, then run a human read on what the numbers actually mean before recommending changes. This closes into a post-launch learning loop: a short debrief, a documented set of findings and a plan for the next go-to-market push, whether that is a feature launch, a market expansion into a new region, or a second wave of the same campaign. Responsible AI in marketing, to us, includes being honest when a metric looks better than the underlying result.
From CAD 2,100 per learning loop
Where AI helps, and where it stops
We keep a clear line between AI-assisted drafting and human decision-making, and we tell clients where that line sits for every deliverable.
AI does the heavy first pass
Research briefs, keyword and competitor scans, AI copy development for volume drafts, layout variants for testing, and AI-assisted media notes on channel pacing. This is where marketing automation and AI content workflows save real time.
Humans make the calls that matter
Final positioning, brand voice, budget allocation, launch-day judgment calls and anything published under a client's name. Every AI-assisted launch draft passes through a human publish gate — no exceptions, no auto-publish pipelines.
A note on scope and disclaimers
LaunchPush provides marketing strategy, creative direction and campaign management services. We are not a software product, an AI tool vendor, a course, or a source of financial or legal advice. Generative AI supports research and drafting across these services; a senior strategist reviews and approves the work that ships. We do not offer guaranteed sales, guaranteed follower growth, guaranteed virality or a guaranteed return on investment, and any figures referenced in proposals are planning estimates, not promises. All engagements are scoped for lawful marketing activity only.
Not sure which service fits your launch?
Tell us the date and the category. We will recommend a starting point, even if it is smaller than a full brief-to-launch arc.